I'd love to wish you all a joyful yule and a bright winter solstice!
But, if I want to send you a card with that message I have to buy one from a specialist pagan retailer such as Pagan Magic. I can't just pop down the high street and hope to find a yule card in a newsagents or even a regular greeting card store.
That wasn't always the case. While rummaging in an old drawer I came across a sheet of wrapping paper dating back to the 1970s with an olde worlde image and the message "Merry Yuletide" (right). Back then, it was relatively common to wish people that, so what's changed?
To be honest, I don't know, but it doesn't seem right that a multicultural country should ignore pagan festivals. I think it would be a good idea to petition greeting card producers to put yule cards back in high street shops next winter.
I'm certainly going to be sending some emails to relevant customer services departments. If you want to do so as well, here are the details of a couple of companies to get in touch with:
UK Greetings Ltd is the largest greeting card company in the UK and incorporates Carlton Cards, Collage Designs, Forget Me Not, Gibson Hanson Graphics, Special Editions and Xpressions. You can send an email to firstname.lastname@example.org or email@example.com. Alternatively, you could write a letter to UK Greetings, Mill Street, East Dewsbury, West Yorkshire WF12 9AW. The website is http://www.from-the-heart.co.uk/
Hallmark is an internationally famous brand. The feedback form on the company website has an ideas and submissions section and it is very easy to leave a message at www.hallmark.co.uk/info/contact/contact.php?tab=form. You can also write to Hallmark Customer Services, Hallmark Cards PLC, Bingley Road, Heaton, Bradford BD9 6SD.